LOADING ATTITUDE.UNREALDESIGN / ANDREAS ULLMANN
Andreas Ullmann wearing a beanie, with tattoos, against a dark, smoky background
TOUCH / DRAG TO REVEAL

SENIOR GRAPHIC DESIGNER & ART DIRECTOR

DESIGN WITH
ATTITUDE

BORN TO CREATE.

BRANDS DON’T NEED A FILTER.THEY NEED CHARACTER.

Explore my world

AMAZON

PERFORMANCE MARKETING

WINNER 2025

CONFORMITY KILLS CREATIVITY.SCROLL TO EXPLORE 01 — 07

THE MINDSET

“Strength comes after relentless struggle.”
ANDREAS ULLMANN

01 / THE ROAD SO FAR

CREATIVE JOURNEY

NEVER A STRAIGHT LINE.

300+PROJECTS
01

THE EARLY DAYS

FROM THE
UNDERGROUND.

Band merchandise & event design. The first ideas took shape where music, people and attitude collide.

MUSIC & CULTURE
02

EVENT MANAGEMENT

BIG NAMES.
LOUD NIGHTS.

Booking some of the biggest names in electronic dance music. Throwing parties. Bringing artists and audiences together — including Pendulum, Netsky, Neelix and many more.

BOOKING / EVENTS / ELECTRONIC MUSIC
03

2019 — 2021

TURNING PASSION
INTO PRACTICE.

I completed my distance-learning programme at SGD with the final grade “Sehr gut” (very good). A solid foundation for turning creative instinct into a considered visual language.

SGD
04

2022

NEW ENERGY.
NEW PERSPECTIVE.

I started at All Stars as a Junior Graphic Designer. A new chapter in sports nutrition, working across Amazon listings, A+ content, social and motion graphics, and packaging.

ALL STARS
05

2022 — 2026

BUILDING BRANDS.
SHAPING CULTURE.

The Quality Group. A defining chapter with ESN and More at the intersection of brand, sport and lifestyle.

THE QUALITY GROUP
06

TODAY / FOUNDER

MY OWN RULES.
MY OWN CHAPTER.

Frostbite. My own brand. A place where creative conviction meets the drive to build something of my own.

FROSTBITE

02 / BRANDS IN MY WORLD

BRANDS THAT MOVE

DIFFERENT WORLDS. SAME FIRE.

KEEP MOVING
01 / SPORT & NUTRITION

SELECTED RESPONSIBILITIES
  • Amazon Redesign Lead
  • Amazon Product Listings
  • A+ Content & Brand Store
02 / NUTRITION & LIFESTYLE

SELECTED RESPONSIBILITIES
  • Marketing Campaign Conception
  • Product Design & Food Composing
  • Advertising Strategies
03 / ENERGY & CULTURE

SELECTED RESPONSIBILITIES
  • Social Media Content Creation
04 / BRAND & E-COMMERCE

SELECTED RESPONSIBILITIES
  • Creative Direction
  • Amazon Performance Marketing Conception
  • Brand Store
05 / OWN BRAND

SELECTED RESPONSIBILITIES
  • Brand Founding & Strategy
  • Creative & Art Direction
  • Product & Apparel Design
06 / SPORT & NUTRITION

SELECTED RESPONSIBILITIES
  • Amazon Listings & A+ Content
  • Motion & Social Media Graphics
  • Packaging
07 / PET FOOD

SELECTED RESPONSIBILITIES
  • Social Media Graphics
  • Website Graphics
08 / AUTOMOTIVE

SELECTED RESPONSIBILITIES
  • Logo Design
09 / EXPERIENCE

SELECTED RESPONSIBILITIES
  • Logo Design

03 / WHAT I BRING TO THE TABLE

CREATIVE EXPERTISE

IDEAS INTO IMPACT.

Everyone always says it can’t be done — until I go ahead and just do it.
ANDREAS ULLMANN
01

BRAND DESIGN

Identities you recognise. From the logo, typography and colour to a visual language that connects every touchpoint.

VISUAL IDENTITY / LOGO / BRAND SYSTEMS
LET’S BUILD YOUR BRAND
02

ART DIRECTION

A clear direction for the bigger picture. Visual concepts that turn an idea into a cohesive brand world.

CONCEPT / LOOK & FEEL / VISUAL STORYTELLING
LET’S SET THE DIRECTION
03

DIGITAL & CAMPAIGNS

Design built for the digital world. Campaigns and content with a distinct personality and a clear message.

DIGITAL DESIGN / SOCIAL / CAMPAIGNS
LET’S MAKE YOUR CAMPAIGN
04

MERCH & PRINT

Ideas you can hold and wear. From merchandise to printed brand worlds, with a feel for material, composition and impact.

APPAREL / MERCHANDISE / PRINT
LET’S CREATE YOUR APPAREL
05

AI - BUT WITH INTENTION

Experienced with AI, selective in how I use it. A tool within the process, guided by design judgement — never a substitute for the whole creative job.

AI LITERACY / HUMAN DIRECTION / CREATIVE RESPONSIBILITY
LET’S EXPLORE YOUR IDEA

04 / SELECTED PROJECTS · AI IN THE PROCESS

PROMPTS DON’T MAKE DESIGNERS.

YOU CAN’T GENERATE PASSION.

I’m experienced in working with AI and use it selectively as part of my work. It can support exploration, prototyping and development. It doesn’t replace a designer’s point of view.

I don’t believe in handing the whole job to AI. Concept, taste, craft and responsibility stay with the person behind the work.

01 / FASHION & BRAND BUILDINGFROSTBITE APPAREL

MORE THAN SOMETHING TO WEAR.

A fashion brand with its own point of view. From brand strategy and collection concepts to apparel design, production and e-commerce.

Where AI fits

Selective support within the creative process. The brand’s direction, identity, collection decisions and final execution stay designer-led.

02 / DIGITAL PRODUCTEVYRO

FIND THE NIGHT. FEEL THE CITY.

A nightlife, event discovery and ticketing platform. Product thinking and interface design around the way people discover their next night out.

Where AI fits

AI-assisted exploration and development, guided by a clear product concept. The experience, visual language and design decisions remain human-led.

03 / MUSIC & WORKFLOW TOOLSABLETON TOOLS

LESS FRICTION. MORE MUSIC.

Drum & bass arrangement and session-building tools for Ableton. Bringing creative structure and workflow thinking into the music-making process.

Where AI fits

AI-assisted programming supports toolmaking. Musical structure, arrangement choices and creative intent stay with the artist.

04 / CREATIVE CODEABLETON PLUGINS

FROM AN IDEA TO AN INSTRUMENT.

Plugin programming for Ableton. Exploring custom tools where musical ideas, sound and code meet.

Where AI fits

AI as a coding partner for exploring and refining ideas. The musical purpose, design judgement and responsibility for testing remain human.

Portrait of Andreas Ullmann surrounded by violet and lime smokeANDREAS ULLMANN
CREATOR / ENTREPRENEUR

05 / THE PERSON BEHIND THE WORK

NOT MADE
TO BLEND IN.

JUST BEING ME.

I’m Andreas. Designer, creator and entrepreneur. My journey started with band merchandise and event design, grew through sport and lifestyle brands, and led me to building my own.

What drives me? Design with personality. Clear ideas, an open mind and the courage to take a direction of my own.

Let’s make something move

06 / YOUR NEXT CHAPTER

LET’S MAKE
SOME NOISE.

GOOD THINGS START WITH A HELLO.

An idea. A brand. A fresh start.
Tell me what you have in mind.

01 / 03

WHAT ARE WE CREATING?

Give me a direction. We’ll take it from there.

Choose the kind of project

Prefer to keep it simple? INFO@UNREALDESIGN.DE

Hold the skull, or press Space while the logo is focused, to discover Unreal Frequency.

CONFORMITY KILLS CREATIVITY.

HIDDEN SIGNAL / FOUND BY YOU

UNREAL
FREQUENCY.

STAY UNREASONABLE.

For the ones who look closer.
Keep your curiosity loud.

SIGNAL FADES IN 08