THE EARLY DAYS
FROM THE
UNDERGROUND.
Band merchandise & event design. The first ideas took shape where music, people and attitude collide.
MUSIC & CULTURE
SENIOR GRAPHIC DESIGNER & ART DIRECTOR
BORN TO CREATE.
BRANDS DON’T NEED A FILTER.THEY NEED CHARACTER.
Explore my worldAMAZON
PERFORMANCE MARKETING
WINNER 2025
THE MINDSET
“Strength comes after relentless struggle.”
01 / THE ROAD SO FAR
NEVER A STRAIGHT LINE.
THE EARLY DAYS
Band merchandise & event design. The first ideas took shape where music, people and attitude collide.
MUSIC & CULTUREEVENT MANAGEMENT
Booking some of the biggest names in electronic dance music. Throwing parties. Bringing artists and audiences together — including Pendulum, Netsky, Neelix and many more.
BOOKING / EVENTS / ELECTRONIC MUSIC2019 — 2021
I completed my distance-learning programme at SGD with the final grade “Sehr gut” (very good). A solid foundation for turning creative instinct into a considered visual language.
SGD2022
I started at All Stars as a Junior Graphic Designer. A new chapter in sports nutrition, working across Amazon listings, A+ content, social and motion graphics, and packaging.
ALL STARS2022 — 2026
The Quality Group. A defining chapter with ESN and More at the intersection of brand, sport and lifestyle.
THE QUALITY GROUPTODAY / FOUNDER
Frostbite. My own brand. A place where creative conviction meets the drive to build something of my own.
FROSTBITE02 / BRANDS IN MY WORLD
DIFFERENT WORLDS. SAME FIRE.









03 / WHAT I BRING TO THE TABLE
IDEAS INTO IMPACT.
Everyone always says it can’t be done — until I go ahead and just do it.
Identities you recognise. From the logo, typography and colour to a visual language that connects every touchpoint.
VISUAL IDENTITY / LOGO / BRAND SYSTEMSA clear direction for the bigger picture. Visual concepts that turn an idea into a cohesive brand world.
CONCEPT / LOOK & FEEL / VISUAL STORYTELLINGDesign built for the digital world. Campaigns and content with a distinct personality and a clear message.
DIGITAL DESIGN / SOCIAL / CAMPAIGNSIdeas you can hold and wear. From merchandise to printed brand worlds, with a feel for material, composition and impact.
APPAREL / MERCHANDISE / PRINTExperienced with AI, selective in how I use it. A tool within the process, guided by design judgement — never a substitute for the whole creative job.
AI LITERACY / HUMAN DIRECTION / CREATIVE RESPONSIBILITY04 / SELECTED PROJECTS · AI IN THE PROCESS
YOU CAN’T GENERATE PASSION.
I’m experienced in working with AI and use it selectively as part of my work. It can support exploration, prototyping and development. It doesn’t replace a designer’s point of view.
I don’t believe in handing the whole job to AI. Concept, taste, craft and responsibility stay with the person behind the work.
A fashion brand with its own point of view. From brand strategy and collection concepts to apparel design, production and e-commerce.
Selective support within the creative process. The brand’s direction, identity, collection decisions and final execution stay designer-led.
A nightlife, event discovery and ticketing platform. Product thinking and interface design around the way people discover their next night out.
AI-assisted exploration and development, guided by a clear product concept. The experience, visual language and design decisions remain human-led.
Drum & bass arrangement and session-building tools for Ableton. Bringing creative structure and workflow thinking into the music-making process.
AI-assisted programming supports toolmaking. Musical structure, arrangement choices and creative intent stay with the artist.
Plugin programming for Ableton. Exploring custom tools where musical ideas, sound and code meet.
AI as a coding partner for exploring and refining ideas. The musical purpose, design judgement and responsibility for testing remain human.
ANDREAS ULLMANN05 / THE PERSON BEHIND THE WORK
JUST BEING ME.
I’m Andreas. Designer, creator and entrepreneur. My journey started with band merchandise and event design, grew through sport and lifestyle brands, and led me to building my own.
What drives me? Design with personality. Clear ideas, an open mind and the courage to take a direction of my own.
Let’s make something move
06 / YOUR NEXT CHAPTER
GOOD THINGS START WITH A HELLO.
An idea. A brand. A fresh start.
Tell me what you have in mind.